Air Jordan Shoes History

The introduction of the nike air jordanturned the athletic shoe industry upside down.The NBA banned the shoe from the league in response, butair Jordan shoes wore them anyway, racking up serious fines of up to $5000 a game. Nike, of course, was more than happy to pay these to keep the shoes in the game and in the public eye. The controversy and Jordan’s spectacular performance that year served to put the Air Jordan line on the road to becoming a household name. Before the Jordans Shoes1, most basketball shoes were white, but the bold black and red styling of the Air Jordan 1 flouted this convention.

Air Jordan’s have consistently been among the best selling basketball shoes since their creation in 1984. The designers take his ideas, hobbies, and life into account and incorporate these themes into the shoes.Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and other fringe benefits.

wholesale jordansphenomenon that had fueled their sales in previous years was slowly dying, and they needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market.During early 1984, Nike was in serious jeopardy in the fast paced sportswear market. Suffering from its“white man jogging brand”image, Nike had no credit in the basketball world. That is when Nike saw something special in the rookie player nike Jordan shoes, they saw an opportunity. It is composed by lisaking C 01.27.2011

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